B2C (business-to-consumer) eCommerce has remained popular for good reason; it’s easier to start, needs less setup and investment, and targets a much wider audience. With a bit of research and the right eCommerce platform, you could launch your own store as early as tomorrow.

Starting a B2C eCommerce store today might be easier than ever. But picking the right eCommerce platform can be tricky. There are many options, and each one offers something different. Some are better for beginners. Others are made for bigger businesses. 

In this guide, we will help you find the best B2C ecommerce platform based on our research on technical factors, pricing, and overall real user experiences.

What Makes a Great B2C eCommerce Platform?

Running a B2C store is different from B2B. You deal directly with customers, so the platform must be smooth and reliable. Let’s look at the key things a good B2C eCommerce platform should offer.

Product Management

Managing an eCommerce website mostly starts with listing products. Hence, you should be able to add, edit, and organize your products easily. Bulk editing and product variations like size or color can help you save time.

Payment Gateways

eCommerce customers expect to pay using their credit cards, PayPal, or even local Mobile Financial Services (MFS). A good platform supports multiple payment choices without extra setup.

Mobile Responsiveness

Most online shopping happens on mobile phones. That’s why all the most popular eCommerce platforms/websites are developed mobile-friendly so that they show your store properly on all screen sizes.

Marketing Tools

Built-in marketing tools help you run discount campaigns, send email updates, or recover abandoned carts. These features can help you generate more and more sales with different marketing channels. 

Scalability

As your business grows, your platform should grow with you. It should handle more traffic and products without slowing down. 

SEO & Speed Performance

Your store should load fast and rank well on search engines. Slow websites lose customers. Good SEO tools help people find your store online.

Top 7 B2C eCommerce Platforms in 2025

A B2C eCommerce website is designed to serve end users directly, but not every platform fits this purpose. With plenty of options available, only a few truly meet the specific needs of B2C businesses. Let’s explore the most popular B2C eCommerce platforms used by thousands of online sellers. 

Comparison Table of 7 B2C eCommerce Platforms
Platform	Best For	Starting Price	Free Plan	Built-in Marketing	Max Products
EasyCommerce	Complete eCommerce solution	Free	Yes	Yes	Unlimited
Shopify	Beginners & growing brands	$19/month	No	Yes	Unlimited
Store Engine	Every type of eCommerce	$99 lifetime	Yes	Yes	Unlimited
BigCommerce	High-volume B2C stores	$29/month	No	Yes	Unlimited
WooCommerce	WordPress sites	Free	Yes	No (via plugins)	Unlimited
BigCartel	Artists & small sellers	Free/$15+	Yes	Limited	500
Ecwid	Existing websites	$5	No	Yes (limited)	Unlimited

1. EasyCommerce

EasyCommerce is a fast-growing eCommerce platform built specifically for WordPress users. It addresses key limitations of existing eCommerce platforms. For instance, WooCommerce slows down with large product catalogs or Shopify’s high cost, which burdens small B2C businesses. EasyCommerce offers a smarter, faster alternative with API-based architecture, optimized data tables, and a free pricing model.

The benefits of EasyCommerce go far beyond performance and pricing. Its modern, intuitive interface with thoughtfully placed features makes store management a breeze. Compared to the dated layouts still found in many WordPress-based eCommerce tools, EasyCommerce feels like a fresh upgrade. It’s almost nostalgic, considering how far the WordPress ecosystem has come.

EasyCommerce also includes built-in tools for coupons, shipping, and reporting. There’s no need to install 10 extra plugins to run your store.

Pros of EasyCommerce

• Faster than WooCommerce on large product catalogs
• Simple, plugin-free setup for key eCommerce features
• Stores are more stable under traffic
• A growing addon list to integrate various third-party services. 
• Responsive customer support at no extra cost
• Runs smoothly even on standard hosting environments
• Future-ready open-source foundation built to scale with your needs

Cons of EasyCommerce

• Based only on WordPress CMS. 
• No native mobile app for store management yet

Pricing

The core plugin is free, and most addons won’t cost you either. Just purchase a domain and hosting, and start right away. 

Get EasyCommerce for FREE

2. Shopify

Shopify is one of the leading names when it comes to B2C eCommerce. It is a hosted platform that powers over 5.6 million stores worldwide. Though it’s more expensive than similar setups, most B2C businesses prefer it for the built-in checkout, 100+ payment gateways, and vast app ecosystem. 

Shopify is popular across all types of B2C eCommerce sectors, including fashion and jewellary brands. Additionally, users who want a fast and hassle-free store setup often prefer Shopify. To be specific, you can launch a store and start selling within just two days of signing up.

However, the monthly fees can grow quickly. Many store owners complain that it requires paying for installing every other extension, which ultimately increases the total cost.

Pros of Shopify

• Very easy to launch and manage a store
• Works with all major payment methods
• Huge collection of apps and templates
• 24/7 support when a premium plan is subscribed

Cons of Shopify

• Monthly costs add up fast with apps
• Limited free design options
• Checkout customization is only available in higher plans

Pricing

Premium. The pricing plans begin with Basic at $19/month, followed by Grow at $49/month, and Advanced at $299/month. For businesses with more complex needs, a custom package is also available, starting at $2,300.

3. StoreEngine

Many WordPress-based eCommerce tools require a long checklist of addons before your store even feels complete. From upsells to subscriptions, features often hide behind paywalls. StoreEngine takes a different approach, it gives you a complete B2C store solution from the start.

What sets StoreEngine apart is how much it offers without pushing users toward extra plugins. Upsell and cross-sell features? Built in. Memberships, affiliate systems, product subscriptions? Also built in. Even better, these come under a one-time lifetime deal, making it a cost-effective alternative to tools that charge monthly just for basic extensions.

Performance-wise, StoreEngine is lightweight and fast. Each module is optimized to run without dragging down your site speed. Whether you’re working with digital products, physical goods, or even courses (thanks to its Academy LMS integration), StoreEngine is ready without needing third-party tools.

It also solves one of WooCommerce’s biggest limitations, store clutter and backend complexity. You’ll find a clean admin dashboard where you can manage orders, refunds, coupons, and product variants without hunting for extra settings. The direct checkout option helps reduce cart abandonment, while customizable branding ensures your storefront looks exactly how you want it.

Pros of StoreEngine

• All major selling tools included, no extra purchases needed
• One-time pricing model removes monthly addon costs
• Built-in systems for upsell, cross-sell, affiliate, membership, and subscriptions
• Fast-loading architecture designed for performance
• Built-in tax management system to handle region-wise rates and rules
• Easy product management with variation, tier pricing, and reviews
• Simple checkout experience built to increase conversions
• Seamless integration with the Academy LMS for course sales
• Restore deleted pages with a single click
• Works with manual and gateway payments (PayPal, Stripe, COD, etc.)
  

Cons of StoreEngine

• Limited to WordPress environment
• Smaller plugin ecosystem compared to WooCommerce, though less needed

Pricing

One-time Lifetime Access.
No recurring charges. All major eCommerce features are included from day one. You just buy it once and use it for life, ideal for small business owners looking to scale without stacking costs.

4. BigCommerce Essential

BigCommerce Essentials is the smaller version of BigCommerce, made for growing B2C businesses. It’s designed to handle larger catalogs and more orders without slowing down. BigCommerce is a fully hosted eCommerce platform, which means all your server-related headaches are theirs.  

One standout reason BigCommerce Essential fits B2C eCommerce well is its unlimited product listings, even in its entry-level plans. Most competing platforms cap listings and push users to upgrade, but BigCommerce skips those limitations from the start.

Altogether, BigCommerce Essential’s built-in features are strong. You don’t need many extra apps to handle SEO, multi-currency, or product filtering.

Pros of BigCommerce

• Great for large B2C product catalogs
• 15 days free trial period to decide on permanent use.
• No extra fees on payment providers
• Drag-and-drop page builder

Cons of BigCommerce

• Slightly steeper learning curve
• Not as many third-party apps as Shopify

Pricing

Paid – Free 15-day trial available. BigCommerce Essentials has three plans: Standard ($29), Plus ($79), and Pro ($299) per month. All include unlimited products and no transaction fees. 

5. WooCommerce

WooCommerce is a free plugin that turns any WordPress site into an online store. It’s open-source, which means you can customize it however you want. Due to its free availability and diverse customization opportunities, it has earned over 8 million active user base.

Another key reason for choosing WooCommerce is its vast plugin, theme collection and management automation to streamline store operation. There is a plugin for everything you can ask for your B2C eCommerce business. Furthermore, you have the liberty to develop and customize the design using a page builder for Woocommerce store. 

However, nothing comes hassle-free. While WooCommerce gives full control, there are often claims of the site becoming slower, conflict between two or more plugins, theme incompatibility, and the list goes on and on. 

Pros of WooCommerce

• Free to start and fully customizable
• Huge plugin and theme library
• Works well for small B2C stores
• Easy to integrate with WordPress blogs

Cons of WooCommerce

• Slows down with large product catalogs
• Requires good hosting for performance
• Needs regular updates and maintenance

Pricing

The core WooCommerce is free. However, different plugins for various functionalities may incur costs. Some extensions can cost up to $300. Follow their extension page for more info. 

6. BigCartel

BigCartel is made for artists, small makers, and DIY sellers. It’s very simple and has a free plan for stores with up to 5 products. 

Users say BigCartel is perfect for selling stickers, art prints, or handmade goods. To explain its simple use, many BigCartel users have noted that it is possible to set up a store in 30 minutes without any technical skills. 

To our opinion, BigCartel may not be great for scaling a big B2C brand, but it works well for personal shops.

Pros of BigCartel

• Very beginner-friendly
• Free plan available
• Ideal for small product lines
• No transaction fees

Cons of BigCartel

• Limited features for larger stores
• The basic plan lacks some important features
• Only supports a few payment options
• No built-in advanced SEO or marketing tools

Pricing

BigCartel’s basic Gold plan is free. Its two paid options include Platinum at $15/month and Diamond at $30/month.

7. Ecwid

Ecwid is another leading eCommerce platform suitable for B2C operations. It’s a plug-and-play tool that works without rebuilding your site. Yes, with Ecwid, you can add eCommerce functionality to any existing website, including WordPress, Wix, or even Facebook. It’s a great deal for sellers who already have a website and want to start selling quickly.

One of Ecwid’s strongest advantages is the ability to run multiple storefronts across different platforms using a single account. This makes it easier to expand your reach and sales potential without managing separate systems.

Pros of Ecwid

• 70+ site templates for you to choose from
• Integrates with Facebook, Instagram, Amazon, and more
• Automatic language translation
• Free SSL certification 

Cons of Ecwid

• Not ideal for very large B2C catalogs
• Many features are only available in paid plans

Pricing

Premium. They used to offer the Starter pack for free, but now it costs $5/month with up to product list capability. The rest plans are Venture ($25/month), Business ($45/month), and Unlimited ($105/month). 

How to Choose the Right B2C eCommerce Platform

Picking the right platform depends on your business goals. Here are a few things to think about:

• Do you want a WordPress-based solution? → Try EasyCommerce or WooCommerce
• Do you already have a website? → Try Ecwid by Lightspeed
• Are you starting from scratch? → EasyCommerce or Shopify are fast to launch
• Do you sell handmade goods? → BigCartel may be enough
• Is your store growing fast? → EasyCommerce or BigCommerce can scale better

Besides, think about your budget and how much control you want over design and features.

Final Thoughts

Choosing the right B2C eCommerce platform can shape the future of your business. You don’t need the most powerful or expensive tool, but the one that fits your needs. Start by looking at what matters most: product handling, payment options, mobile experience, and marketing tools.

As your business grows, your platform should grow with you. Focus on ease, flexibility, and long-term value. Try a few platforms, explore their features, and pick the one that gives you confidence to sell and scale. If you’re still not confident enough, we suggest you give EasyCommerce a try. It’s simple, fast, and secure!

Frequently Asked Questions (FAQs)