The Frequently Bought Together feature of the Ultimate Store kit Pro allows you to showcase products that are commonly purchased alongside the item a customer is currently viewing. By presenting relevant product combinations on the product page, you can encourage customers to add multiple items to their cart in a single purchase. This helps increase the average order value while providing a convenient shopping experience by highlighting products that naturally complement each other.
Configuring Settings for Frequently Bought Together
The Frequently Bought Together feature is a Pro feature of the Ultimate Store Kit plugin, which means you need to install and activate the Pro version on your WordPress website to access and use it. Once the plugin is enabled and the feature is set up, it will allow you to display targeted product offers directly on the WooCommerce product page, encouraging customers to add complementary items to their order before completing their purchase. Simply follow the documentation to know how to install and activate the Pro plugin to start using this feature.
Where to Find The Frequently Bought Together Feature
After properly installing and activating the Ultimate Store Kit Pro plugin, follow the steps below to access the Frequently Bought Together feature:
- Navigate to WP Dashboard > Ultimate Store Kit and click on it to open the Ultimate Store Kit dashboard.
- In the Ultimate Store Kit dashboard, locate the Upsell & Cross-Sell tab and click on it to access the available upsell and cross-sell campaign options, including the Frequently Bought Together feature.
3. After the tab is opened, you have to enable the switcher to run the upsell & cross-sell campaigns on your store.
4. Click on the New Campaign button to add a new upsell & cross-sell campaign with this option.
5. After clicking on the New Campaign button, you will see the campaigns that are under the upsell & cross-sell. Here you will see the Frequently Bought Together feature. Click on it to open the settings interface for the Frequently Bought Together feature.
Setting Up the Frequently Bought Together Feature
After selecting Frequently Bought Together as the campaign type, a new dashboard will appear where you can configure and customize your campaign. Let’s take a look at the available options:
- Campaign Title: Use this field to enter a name for your campaign.
- Start Date: Set the date when you want the campaign to become active and start displaying to your customers.
- End Date: Set the date when you want the campaign to stop running and no longer be displayed to your customers.
4. Frontend Display: Here, with this option, you can control where the upsell offer will be inserted on the product page. Let’s see what positions we have here –
- After Product Summary (Product Page) — By selecting this position, you can display the campaign after the product summary on the product page for maximum visibility.
- Inside Product Summary (Product Page) — By selecting this position, you can display the campaign inside the product summary on the product page.
- After Product (Product Page) — By selecting this position, you can display the campaign after the product information on the product page.
5. You can use the Targeting rules option to control when your campaign appears by checking selected conditions (like cart subtotal, products, user role, etc.) and displaying the offer only if they match based on “Match ALL” (all conditions true) or “Match ANY” (at least one true).
6. Now, navigate to the Offers tab in the dashboard. This is a very crucial part. Here you can add and customize the offers for your campaign. Now, let’s see how to set an offer for the Frequently Bought Together feature with this option.
After clicking Add offer, a new right sidebar will open where you can set the offer for your campaign. Here you will see two parts.
1. This part is on the left, which allows you to add the product and make changes to the offer.
2. Here, you can see the preview that will be visible for your audience in the frontend.
Now, let’s see what to do to set the offer –
- Products & Discount: Click on this tab to configure the offer products for your campaign and apply a discount to them.
- Offer Products: In this field, you can select products from those already created under WP Dashboard > Products. Simply type 2–3 letters of a product name, and matching products will appear as suggestions. Select the desired product(s) from the list.
- Discount Type: Choose the type of discount you want to offer. Available options include Percentage, Fixed Amount, and Free.
- Discount Value: Since we have selected Percentage as the discount type, enter the percentage value you want to apply as a discount.
- Preview: After configuring the offer on the left side, you can view a live preview on the right side. The preview displays the selected product(s) along with the discount percentage that will be shown to your customers.
Now, let’s move to the Content Tab and let’s see what we have here –
6. Title: You can add and make changes to the title text with this option.
7. Call-to-Action Text: You can add and make changes to the call-to-action button text with this option.
Now, let’s move to the Design Tab and see what options we have here to customize –
8. Template: You can click on the change template options to get more options to select a template and choose one that you feel is suitable for your campaign.
9. Heading Color: You can make changes to the heading text color with this option.
10. Title Color: You can make changes to the title text color with this option.
11. Pricing Color: You can make changes to the discounted price color with this option.
12. Regular Price Color: You can make changes to the regular price color with this option.
13. Card Background: You can make changes to the campaign offer card background color with this option.
14. Card Border Color: You can make changes to the card border color with this option.
15. Card Border Radius: You can adjust the roundness of the offer card border with this option.
16. Button Background: You can make changes to the button background color with this option.
17. Button Text Color: You can make changes to the button text color with this option.
18. Button Border Color: You can make changes to the button border color with this option.
19. Button Border Radius: You can adjust the roundness of the button border with this option.
20. In this field, you can check how the card will appear on desktop, tab & mobile device.
21. You can click on the close button or press the ESC key on the keyboard to close the offer dashboard.
22. Now, as the offer is created, you can close the sidebar and get a visual of your created offer here. If you want, then you can re-edit it and delete the offer as well
23. Once you have finished configuring the campaign, scroll to the top of the page and publish it. To do this, change the campaign status from Draft to Live. You can choose any status based on your requirements, but selecting Live will publish the campaign and make it visible to your audience.
24. You can click on this button to apply the changes that you have made.
Now, get back to the main Upsell & Cross-Sell dashboard page and here you can see the campaign that you have just created. Let’s see what options we have here –
1. You can see the number of campaigns that you have created in this field.
2. You can search by the name of the campaign that you have created in this field.
3. You can click on this button to add more campaigns to boost your sales.
4. Here, you can filter your campaign as per those types and status in this field.
5. You can see the title of the created campaign in this field.
6. You can see the type of campaigns here.
7. You can see the status of the campaign that you have created in this field.
8. You can see the creation date of the campaign in this field.
9. Here, you will get some useful action icons by which you can edit the campaign, pause the campaign, duplicate the campaign, and delete the campaign.
Final Preview of the Frequently Bought Together Feature
After configuring the campaign, add a product from the shop page, and it will take you to the product page. Here, you will see the campaign inside the product summary as we have selected the option Inside Product Summary (Product Page). If you select any other options, then the campaign will show as per those.
All done, you have successfully set up the campaign of the Frequently Bought Together module on your website
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