Are you looking for a simple guide to learn how to make a Black Friday landing page with WordPress to capture the shopping frenzy? Well, you’ve come to the right place.
According to Queue.it, the global sales on Black Friday 2022 crossed $65 billion. That is a number no business owner can ignore, right?
Black Friday is a golden opportunity for businesses, so you should grab it properly to get a boost in your business. And that starts with launching a Black Friday campaign with your product and service.
The best way to do it is to create a dedicated landing page for the campaign and let people know about your special offerings. So, let’s show you how you can create a publish a landing page without breaking a sweat.
What is Black Friday?
Black Friday is the Friday after Thanksgiving every year. It marks the official start of the holiday shopping season. From midnight madness to doorbuster sales, Black Friday has become a shopping phenomenon.
But where does the name “Black Friday” come from?
There are two main theories.
- One suggests it originated from retailers’ accounting practices, where black ink represented profits and red ink represented losses. Black Friday, therefore, marked the day when stores turned a profit for the year.
- Another theory suggests it originated from the heavy traffic and congestion that plagued Philadelphia on the day after Thanksgiving, making it a “black” day for the city.
Regardless of its origins, Black Friday has become a cultural phenomenon, a day synonymous with shopping and enticing deals. It’s known for its frenzied crowds and bargain-hunting excitement. That’s why sellers create dedicated landing pages for Black Friday to get a boost in their business.
Steps to Make a Black Friday Landing Page with WordPress
You can create a Black Friday landing page with WordPress in one of two ways.
- Create the page from scratch
- Use a template and customize it
Personally, I like the second option. Using a pre-made landing page template makes the process simpler and saves a lot of time. It is also ideal for people with minimal web design knowledge.
So, in this guide, I will use a Black Friday-focused ready-made landing page template and publish the landing page in no time. Keep reading to find out how.
Things to do Before Creating a Black Friday Landing Page
Before we dive into the nitty-gritty of how to make Black Friday landing page in WordPress, let’s lay the groundwork. Success starts with a plan, and in this case, it’s all about defining your goals and understanding your audience.
Set the Stage by Defining Your Goals and Knowing Your Audience
It all begins with a clear vision. What do you want to achieve with your Black Friday landing pages?
Are you aiming for record sales, lead generation, or simply raising brand awareness?
The first step is to set your goals. You can’t achieve a goal without setting one in the first place, right? So, do this before doing anything else.
Once you have a goal, focus on your target audience. Understanding your audience is just as vital.
Who are your potential customers, and what are their preferences? Do they prefer discounts, bundled deals, or exclusive early access?
Knowing your audience inside out will allow you to tailor your landing page to their needs, making it irresistible.
The secret to Black Friday’s success is in the details. You’ll want to gather assets and content tailored specifically for this campaign. They can be product images, enticing copy, or any exclusive Black Friday offers you plan to showcase.
These preparations will lay the foundation for a Black Friday landing page that converts like crazy.
Now that you’re well aware of the basics and ready to go, let’s dive into the technical side of things, starting with WordPress.
Step 1: Visit WordPress Dashboard
Go to your WordPress dashboard to kick things off. The first thing we’re going to do is install one of the best WordPress plugins that offers thousands of professionally-made templates. I am talking about the “Templately” plugin. It offers both free and premium templates.
Step 2: Install the Necessary Plugins
First, we’ll install the Templately plugin. To install it, go to “Plugins” from the menu and click “Add New Plugin”.
It’ll take you to the plugins page. Search “Templately” in the search box and install the plugin.
After installing it, click on Activate to start using the features of it.
When you open the plugin, the interface will look like this:
They offer some amazing-looking WordPress Black Friday landing page design templates, but not all of them are free. I am going to show you one that is free and is designed perfectly for a Black Friday campaign.
Step 3: Select a Black Friday Themed Template
Type in “Monoculus” in the search box inside the plugin and hit enter. But before you search it, make sure to select Gutenberg to get the version of the template that you can edit with your classic WordPress editor.
You might be wondering, “Why Monoculus?” The answer is simple: it’s tailor-made for Black Friday. This template is specifically designed to help you make the most of this shopping extravaganza.
Before you use the template, you can click on it and see a live demo of the template. If you don’t like it, go back and search “Black Friday Template” and you’ll find other options.
Now if you do like it, click insert and it’ll be ready to use.
It might ask you to install one or two additional plugins for the functionalities of the template to work smoothly. Just install them and we’re good to go.
It’ll ask you to give a title to the page, and once you do, you’ll see the template is ready to customize. Click on “Edit Template” and it’ll take you to the WordPress editor. You’ll also find the template in the Pages tab on the WordPress dashboard menu.
Step 4: Customize the Template and Publish Your Black Friday Landing Page
Inside the WordPress editor, you can change any element of the template you want to make it usable for your campaign. It can’t get simpler than this. Everything is already designed, all you have to do is replace the content with yours and your Black Friday landing page is ready.
Key Features of the “Monoculus Template”
Knowing these key features will help you to better understand the template and to make your changes.
- Black Friday Themed Template: “Monoculus” is the perfect outfit for a special occasion. It’s fully dressed in Black Friday-themed colors, designed to grab attention and increase your sales.
- Dynamic Call To Action Buttons: In the world of conversion, the call-to-action (CTA) buttons are like the drumroll before the big reveal. “Monoculus” offers interactive CTAs that ensure your visitors can’t resist taking action.
- Countdown Block: The fear of missing out (FOMO) is a powerful motivator, especially during Black Friday. “Monoculus” features a countdown timer to amp up your sales campaign.
- Pricing Table: Confused shoppers often don’t buy. With a well-organized pricing table, “Monoculus” ensures your visitors have a clear picture of what you’re offering. No confusion, just conversion.
- Full Customizability: Want to make it truly yours? No problem. With “Monoculus,” you have the flexibility to customize every aspect of your page using the WordPress editor.
- 100% Compatibility With WooCommerce: Got a WooCommerce store? This template’s functionalities seamlessly integrate with it, allowing you to showcase your products and boost your Black Friday sale for WooCommerce store.
- Responsiveness Across All Devices: Your visitors can browse on their desktops, laptops, tablets, or smartphones, they will have the best user experience regardless. This template is fully responsive, compatible with all browsers, and ready to shine on screens of all sizes.
As you progress through the customization process, you’ll notice that the engaging typography and well-thought-out design elements make it easy to create a visually stunning landing page.
Incorporate your Black Friday offerings, whether it’s discounts, bundled deals, or exclusive access, and watch your page come to life.
Once you’re done with the changes, hit “Publish” and your landing page will be live.
Basic Landing Page Design Principles to Follow
You’re not just creating a landing page; you’re crafting a conversion machine. It’s not about the design for the sake of aesthetics; it’s about design for results. So you should know some of the Black Friday landing page design principles.
- Simplicity Rules: Keep it clean and uncluttered. Visitors should know exactly where to go and what to do. Simplicity is the key to conversions.
- CTA Placement: Your call to action (CTA) buttons should be prominent. Place them strategically throughout the page to guide your visitors.
- Visual Hierarchy: Use visual cues to lead visitors through your page. Highlight what’s most important and guide their attention.
- Mobile-Friendly: Ensure that your landing page is responsive and works seamlessly on all devices. Mobile users are a significant part of your audience.
- Load Speed: Speed matters. Slow pages deter visitors. Optimize your images and elements for quick loading.
With the “Monoculus template” and these design principles in your arsenal, you’ll be on the path to creating a landing page that not only looks amazing but converts like a champ.
Why Should You Create a Black Friday Landing Page?
A well-executed Black Friday sale can set your business for the next years. Here’s why dedicating time to create a specialized landing page for Black Friday is a game-changer:
- Maximize Visibility: A dedicated Black Friday landing page ensures that your exclusive deals and promotions take center stage. It’s a strategic move to grab the attention of potential customers amidst the noise of holiday offers.
- Focused Customer Journey: Tailoring a landing page for Black Friday allows you to guide visitors through a seamless and focused journey. From enticing headlines to compelling calls to action, every element is designed to drive conversions.
- Targeted Messaging: A landing page lets you focus on the unique value propositions of your Black Friday deals, resonating with your target audience.
- Capture Leads: Beyond immediate sales, you can use a Black Friday landing page to capture leads. Encourage visitors to sign up for newsletters or exclusive early access, expanding your customer base beyond the shopping event.
Overall, investing in a Black Friday landing page strategically positions your business to capitalize on the immense opportunities this shopping extravaganza presents.
Landing Page SEO Optimization Tips
Your Black Friday landing page is shaping up beautifully, but it’s time to take it a step further. To truly maximize its potential, you need to ensure it’s visible to your target audience. That’s where SEO optimization comes into play.
These tips will work for all types of landing pages so you can use them for your other pages, too.
Optimize Titles, Descriptions, and Content
Effective SEO begins with the basics. Optimize your meta titles and descriptions to make them relevant and appealing to search engine users. Use Black Friday-themed keywords strategically to attract shoppers looking for deals.
Incorporate these keywords naturally within your content. The key is to create valuable and informative content that’s not only attractive to search engines but also engaging for your visitors. This combination is what drives organic traffic to your landing page.
Focus on the Structure of the Page
Search engines love well-structured content. Ensure that your landing page has a clear and logical structure. Use headings and subheadings to break up content, making it easy to skim and navigate.
Furthermore, make use of structured data where applicable. This helps search engines understand the content better and can result in rich snippets that enhance your page’s visibility in search results.
SEO optimization is the final piece of the puzzle that ensures your Black Friday landing page is not just captivating but also highly discoverable by potential customers.
Make Sure Your Landing Page is Responsive
Your Black Friday landing page is nearly ready to shine, but there’s one critical aspect you can’t afford to overlook: ensuring a seamless user experience across all devices.
In today’s date, mobile users are a significant portion of your audience. Many shoppers browse and make purchases on their smartphones and tablets. To capture their attention and boost conversions, your landing page must be mobile-friendly.
Start by ensuring that your page’s layout and content adapt gracefully to smaller screens. Test it on various mobile devices to guarantee that everything looks and functions as intended. A responsive design is more than just a convenience; it’s a necessity.
The last thing you want is for potential customers to encounter a clunky, unresponsive landing page that drives them away. Make it easy for them to navigate, browse, and make purchases, no matter the device they’re using.
Optimize for Quick Loading
Slow-loading pages can be a deal-breaker. Visitors have high expectations for website performance, and a sluggish landing page can deter them from engaging with your Black Friday offers.
Optimize your images and other elements to ensure quick loading times. Compressed images, minimized HTTP requests, and leveraging browser caching are essential steps to keep your landing page lightning-fast.
Don’t let slow loading times be the weak link in your Black Friday campaign. Your page’s speed directly impacts user satisfaction and, ultimately, conversion rates. Ensure it loads like a breeze on all devices.
Bonus Tips: How to Promote Your Black Friday Landing Page
Your Black Friday landing page is the centerpiece of your campaign, but to make the most of it, you need to reach potential customers beyond your website. Here are some effective promotion strategies to consider:
- Social Media Blitz: Your social media channels are a powerful tool. Share teasers, sneak peeks, and countdowns to create excitement. Engage with your audience and encourage them to share your Black Friday deals.
- Email Marketing: Send out newsletters and dedicated Black Friday emails to your subscriber list. Highlight your exclusive offers and drive traffic to your landing page.
- Pay-Per-Click (PPC) Advertising: Running targeted PPC campaigns can direct high-intent traffic to your landing page. Craft compelling ad copy that entices users to click through.
- Collaborations and Influencer Marketing: Partner with influencers and other businesses for cross-promotion. Their reach can introduce your Black Friday deals to new audiences.
- Leverage SEO: Continue to optimize your landing page for search engines. Make sure it’s discoverable by potential customers searching for Black Friday deals.
Remember, the success of your Black Friday campaign doesn’t solely rely on your landing page but also on how well you promote it. Create a buzz, build anticipation, and entice your audience to visit your page and grab those amazing deals.
Closing Thoughts
Now, you have all the tools, knowledge, and strategies at your disposal. You now know how to make a Black Friday landing page with WordPress. You can follow the additional tips to make your page stand out and set the stage for a successful Black Friday campaign.
As you embark on this journey, remember that your landing page isn’t just a webpage; it’s a dynamic marketing tool. It can make the Black Friday campaign a roaring success for your business. So put extra time into it to create something unique and beautiful.
When you learn WordPress, there isn’t really anything you can’t do with your website. So never stop learning.
Now go and make this Black Friday sale your biggest one yet. Good luck!
Frequently Asked Questions
When is Black Friday?
The date for Black Friday varies between November 23 and 29. Black Friday is celebrated on the first Friday after Thanksgiving. Black Friday 2024 will be on November 29th.
Why do They Call it Black Friday?
It’s called “Black Friday” because it’s traditionally the busiest shopping day of the year and the start of when retailers go “in the black” profit-wise. Stores offer major discounts and special promotions to attract customers and get them to start their holiday spending, leading to boosted sales and profits.
The “black” in Black Friday comes from an accounting term referring to profitability. Being “in the black” means making money as opposed to being unprofitable and “in the red.” So Black Friday signals the start of the profitable year-end shopping period.
