Do landing pages have types? They do!

While a landing page is a necessary part of your website, there are many types of landing pages, each with a specific goal.

So if you are confused about landing page types, we have the answers to uproot your confusion.

This article discussed about-

• 19 Types of landing pages with names
• Definitions
• Goals
• Use cases
• Benefits
• Design inspirations

Types of Landing Pages-

1. Lead Capture Landing Page

Definition

A Lead Capture Landing Page is a specific type of web page designed to capture information about visitors.

Goal

This landing page aims to capture leads by securing visitors’ personal information such as name, email, phone number, and any additional information.

The page is designed to provide value or opportunities to visitors in exchange for their personal information.

Use Case

• eCommerce Business
• Digital Marketers
• Online Shops
• Real Estate Agencies
• Startups
• Educational Institutes
• Non-profit Organizations

Benefits

• Generates leads
• Gathers valuable customer data
• Boosts conversion rates
• Segments and targets audiences
• Increases sales and revenue
• Measures marketing effectiveness
• Builds trust and credibility
• Enables re-marketing opportunities

Design Inspiration

2. Click Through

Definition

A click-through landing page is a sneak peek page that lures visitors to click further and discover the actual conversation ahead.

Goal

The primary purpose is to move the visitor deeper into the sales or marketing funnel while guiding them to the next step in the process.

Whether it’s to make a purchase, sign up for a service, or provide more detailed information about your business.

A click-through page leaks only enough info that creates a thirst which makes visitors yearn to learn more about the topic.

Use Case

• Product or service descriptions
• Feature highlights
• Pricing details
• Sign-up forms
• Learn more buttons
• Navigational links

Benefits

• Drives traffic deeper
• Focused user action
• Directs to conversion
• Clarifies intentions
• Qualifies leads

Design Inspiration

3. Splash Page

Definition

A splash page serves as an introductory gateway to your content or website. It usually includes an exit link, leading to the main site for further navigation.

Goal

A splash landing page often works as a quick introduction to the product or service you are offering and hooks your visitors to take the next step.

The main goal is to get input from the visitors before they reach your main page.

It could be an agreement to visit the page, cookie consent, sign-up form, etc.

A bit different than a click-through page.

Use Case

• Welcome message
• Age verification
• Announcements
• Branding introduction
• Language selection
• Quick Sign-up

Benefits

• Engages visitors quickly
• Provides brief info
• Controls entry to the site
• Ensures compliance (e.g., age verification)
• Supports branding and messaging

Design Inspiration

Check out our blog about the do’s and dont’s of Landing Page design.

4. Squeeze

Definition

A ‘squeeze landing page’ is a term used by marketers for a type of landing page that has a very specific and limited amount of content for capturing only email leads.

Goal

These pages are designed to “squeeze” essential data out of users, primarily for building email lists and initiating marketing or sales communications.

Typically, these pages are lead magnets to convert visitors into leads.

Mostly done by collecting their emails and potentially relevant information, depending on the specific campaign.

Use Case

• Email list building
• Newsletter subscriptions
• Lead generation
• E-book or content downloads
• Webinar registrations
• Exclusive offers sign-ups

Benefits

• Efficient lead collection
• Builds targeted email lists
• Supports direct marketing
• Personalized communication
• Higher conversion potential

Design Inspiration

5. Thank You

Definition

A thank you page is a type of confirmation page that appears before your visitors once they have done a certain task (i.e. signing up, making a purchase, or submitting a form)) and continues.

Goal

A Thank You Landing Page is a valuable touchpoint in the customer journey because it enhances user experience, builds trust, and provides opportunities for further engagement.

This type of landing page can express your sincerity to the visitors/customers and also influence them to continue with your business in the long run.

Use Case

• Confirmation of actions (e.g., sign-ups, purchases)
• Next steps guidance
• Encourages further engagement
• Tracking and analytics
• Relationship building
• Reduces bounce rate
• Upselling and cross-selling
• Data validation

Benefits

• Confirms actions
• Sets user expectations
• Encourages engagement
• Facilitates tracking
• Builds trust and rapport
• Reduces bounce rate
• Offers upselling opportunities
• Validates user data

Design Inspiration

6. Long Form Sales Page

Definition

A Long Form Sales page or a regular landing page aims to educate people with detailed information about the product, features, benefits, etc. to convert visitors into customers.

Goal

Generally used for products or services that are complicated and need some discussion to educate the audience.

A long form sales page is used to explain your product or service as clearly as possible and at the same time, entertain the visitors to let them yearn to learn more.

Customers usually convert in a step-by-step process without a big pressure on purchase in this type of landing page.

Use Case

• Complex product explanations
• Detailed benefits and features
• Persuasive storytelling
• Extensive social proof
• Comprehensive FAQs
• Multiple CTA opportunities

Benefits

• In-depth product understanding
• Thorough benefits communication
• Strong credibility through social proof
• Addressing detailed questions
• Multiple conversion opportunities

Design Inspiration

See example

7. Unsubscribe Page

Definition

An unsubscribe page is the last point of contact for a subscriber who wants to leave your mailing list and no longer wants any email.

Goal

Generally, the page is used to receive a confirmation from the subscriber if he/she truly wants to leave the mailing list.

The page could have some questions or choices to learn about the user’s intention for unsubscribing.

Also, the page can be used to re-engage with the subscriber by convincing him/her to continue to stay in the current mailing list or another personalized mailing list.

Use Case

• User opt-out from communications
• Compliance with email regulations
• Providing an easy unsubscribe option
• Managing user preferences

Benefits

• Ensures legal compliance
• Mitigates email complaints
• Protects sender reputation
• Re-engagement opportunity
• Useful customer feedback

Design Inspiration

8. Product Page

Definition

A Product page is a landing page focused on selling a product by capturing users’ attention with detailed information on features, testimonials, and social proofs.

Goal

The primary goal of a product page is to bring out the details about the target product or service that you are selling.

By focusing on the features and benefits of the product, the page aims to reach maximum interactions with potential customers.

Also, the page encourages potential customers to take action (i.e. purchase, subscribe) by displaying CTAs, testimonials or user reviews, and other information (i.e. free trial or money-back guarantee).

Use Case

• Showcase product details
• Highlight features and benefits
• Encourage product purchases
• Provide pricing and options
• Gather customer inquiries

Benefits

• Boosts product visibility
• Increases conversion rates
• Maximizes product sales
• Better Search Engine Visibility
• Improves customer engagement
• Best for targeted marketing

Design Inspiration

9. Event

Definition

An Event landing page is a specially designed page to drive sales while targeting any specific event.

Goal

Event landing pages are very specific with the goals-

• To drive sales (i.e. Black Friday event page)
• Target local/global audience to attend the event (i.e. concert, charity, conference events)
• Secure leads from sign-ups

For specific worldwide events (i.e. Black Friday), search volume for specific keywords skyrockets for a couple of days.

With a dedicated event landing page, you can target those keywords and get better brand visibility and sales.

Use Case

• Promote exclusive discounts
• Showcase event details and highlights
• Facilitate ticket, RSVP reservations, or sales
• Share event schedule and guest information
• Gather attendee preferences and data

Benefits

• Drives interest in exclusive events
• Effectively conveys event details
• Increases attendance and participation
• Personalized event experiences
• Better community engagement
• Optimizes event outcomes

Design Inspiration

10. Video Landing Page

Definition

A video landing page promotes business using a video at the hero part of a website instead of plain graphics.

Goal

Services, CRMs, or industries use a short intro video of their business website to educate the visitors about their service/product.

For a product or service that’s a bit complicated to express in a few words, a video landing page is a better choice to simplify it enough for the audience.

Use Case

• Deliver product/service introductions
• Showcase video tutorials
• Feature video case studies
• Present video advertisements
• Offer video training courses
• Highlight video testimonials

Benefits

• More effective promotions
• Captures audience attention with video
• Enhances user engagement
• Conveys complex information effectively
• Boosts brand credibility with video testimonials
• Drives conversions through compelling video content

Design Inspiration

11. Sales Landing

Definition

Sales landing pages are regular landing pages with aggressive product/service marketing elements to boost sales.

Goal

The goal of a sales landing page is to convert visitors into regular/recurring customers as fast as possible.

It is common for sales pages to strip long details of the product/service and invest more in the sales copy and CTAs.

Use Case

• Promote products/services
• Highlight key features
• Showcase pricing and offers
• Assist purchases or inquiries

Benefits

• Drives more sales and revenue
• Highlight product value
• Simplifies purchase process
• Increases lead generation & sales
• Improves conversion rates & ROI

Design Inspiration

12. Advertorial Landing

Definition

An Advertorial Landing Page is a web page designed to resemble editorial or informative content while also serving as an advertisement for a product, service, or offer.

Goal

The goal of an advertorial landing page is to blend elements of editorial content, such as articles or news stories that convert visitors into customers.

Advertorial page promotes business while being less obvious about sales but strongly focused on creating user intention to purchase.

This is often done in a way that doesn’t immediately appear as a traditional ad.

Use Case

• Promote products or services subtly
• Offer informative content with a hidden ad
• Engage visitors with valuable information
• Create a seamless transition to marketing messaging

Benefits

• A positive marketing approach
• Engages and educates visitors
• Enhances conversion potential
• Builds trust through informative content
• Encourages longer page visits
• Enhances user experience

Design Inspiration

13. 404 Landing Page

Definition

A 404 Landing Page, also known as a “404 Error Page” or simply “404 Page,” is a web page that appears when a visitor tries to access a URL on a website that cannot be found or does not exist.

Goal

The purpose of a 404 Landing Page is to inform users that they have reached a dead end and to guide them toward finding the information they were looking for.

While the primary function is to handle errors, some 404 pages are creatively designed to engage visitors, provide helpful links, or even inject some humor into the situation to improve the user experience.

Use Case

• Handles URL errors
• Guides users on lost pages
• Offers navigation options
• Mark invalid pages to avoid confusion

Benefits

• Resolves user frustration
• Retains site engagement
• Provides navigation assistance
• Improves user experience
• Reduces bounce rates
• Supports SEO by reducing user frustration

Design Inspiration

14. Referral Landing

Definition

A Referral Landing Page is a special kind of webpage made to help existing customers or partners recommend a business to others.

Goal

The goal of a Referral Landing Page is to encourage existing customers to refer others in return for rewards or incentives.

It’s all about using the network of satisfied customers or partners to bring in new customers or clients.

Use Case

• Customer referral programs
• Employee referral programs
• Partner or affiliate programs
• Influencer marketing campaigns
• Advocacy and loyalty programs
• Membership drives
• Event promotions

Benefits

• Amplifies customer engagement
• Accelerates customer acquisition
• Boosts brand advocacy
• Expands the customer base organically
• Increases conversion rates
• Strengthens customer loyalty
• Optimizes marketing ROI

Design Inspiration

15. Get Started Landing Page

Definition

A landing page that encourages visitors to take an action (i.e. try the product) as soon as they land on the page is what we call a Get Started landing page.

Goal

The primary purpose of this type of landing page is to simplify the onboarding process for new users and make it easy for them to get started.

This kind of landing page works with the principle of “Try it now, buy later” to boost user conversion.

Use Case

• New user onboarding
• Service sign-up
• Product Activation
• Platform registration
• Trial account setup
• App download initiation
• Subscription commencement

Benefits

• Persuasive marketing
• High conversion rate
• Increases user adoption
• Reduces bounce rates
• Enhances user experience

Design Inspiration

16. Coming Soon

Definition

A “Coming Soon Page” is a web page that is set up to inform visitors about an upcoming website, product, service, or event that is not yet live or available.

Goal

This type of landing page serves as a teaser or announcement to generate anticipation and interest among potential users or customers.

Whether it’s a new website, a product launch, an event, or some other offering.

To capture leads and keep interested parties informed, these pages often include an email subscription form.

Use Case

• Website under construction
• Product or service launch teaser
• Event promotion
• App pre-release announcement
• Book or album release anticipation
• Teasing upcoming features or updates
• New store or location opening announcement

Benefits

• Accelerates onboarding process
• Boosts user engagement
• Increases user adoption
• Capture direct-relevant leads
• Serves as product or service introduction

Design Inspiration

17. Pricing

Definition

A “Pricing Landing Page” is a web page specifically designed to showcase the pricing options and details of a product, service, or subscription.

Goal

A pricing page aims to assist your visitors in making a final decision about your product or service.

By providing clear pricing information, highlighting value, and making the purchasing process straightforward.

These pages can contribute significantly to conversion rates and revenue generation.

Use Case

• Display product or service pricing
• Offer pricing plans and tiers
• Present subscription options
• Communicate value and features
• Highlight features and value

Benefits

• Increases purchase transparency
• Simplifies decision-making
• Enhances conversion rates
• Communicates product value
• Boosts revenue generation

Design Inspiration

18. About Us

Definition

An “About Us Page” is a very specific webpage that provides information about the individuals, teams, or organizations behind the website or business.

Goal

It serves to introduce the people, mission, values, history, and purpose of the entity, aiming to build trust, establish credibility, and foster a connection with visitors.

Use Case

• Introduce the organization’s background
• Present the team or leadership
• Communicate the organization’s mission and values
• Showcase its history, achievements, or milestones

Benefits

• Builds trust and credibility
• Conveys mission and values
• Establishes a personal connection
• Enhances User Engagement
• Differentiates from Competitors
• Sustains Long-Term Growth

Design Inspiration

19. Login Page

Definition

A “Login Page” is a web page that serves as the entry point for users to access secure areas of a website, web application, or online platform.

Goal

The goal of a login page is to let users provide valid credentials, such as a username and password, to verify their identity before granting them access to restricted or personalized content, features, or account-related functions.

A customized login page adds brand value and better brand visibility, aiming for a deeper connection with users.

Use Case

• User account authentication
• Accessing personalized content
• Implementing role-based access control

Benefits

• Secure access to online accounts
• Managing user profiles
• Protecting sensitive data
• Monitoring user activities
• Easy user permissions administration
• Increase brand value

Design Inspiration

Leveled Up Your Landing Page Understanding?

Within our list, each landing page is aimed to achieve one of your specific goals.

Though some of them may resemble and it’s totally relatable.

But the list will give you a proper understanding of each landing page, its use cases, and its benefits.

Additionally, there is one design attached to each type to inspire your thoughts.

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